Profile
Name: Vanessa Van Petten
Title: CEO & Founder
Industry: Author, Blogger, Professional Social Networker, Speaker
Business Name: Radical Parenting
Location: Los Angeles, CA
Years of experience: 8 years
Education:
- International Studies & Chinese, Emory University, 2007
Personality Type: ENFP
Compensation Range: $100,000 - $200,000
Website: www.radicalparenting.com
Profile Publish Date: October 2009
What does your job involve?
Lots of writing, writing for the blog, for books and for Facebook. The second thing I do most is marketing, marketing what I write. This is cold emailing, reading emails and letter pitches from advertisers or people who want to be on our blog or Facebook page. I cold call and email people I would like to review us. It is a lot of writing and then talking and writing about what I write. Third, I also go to schools and professionally speak. These are usually similar topics so I do not need much preparation for them, but it is a lot of traveling all over the world (perhaps 10 days per month).
What is your work environment like?
I have an office in my house…or coffee shops. I work all over the world when I speak so Starbucks in Korea, Buenos Aires, New York have all become second office spaces.
What kinds of people do you work with?
Other bloggers, users on social networks and schools.Usually I interact with people in the virtual environment.
Describe a typical day.
7am trampoline and tea.
7:15am clear emergency emails.
8-10am writing projects.
10-11am gym.
11-12:30pm clear emails.
1-2pm lunch meeting or networking meeting.
2-6pm meetings, cold calling and working with family clients.
6-7pm dinner with friends or my boyfriend.
7-10pm fun projects, read internet news or reading business books that are sent to us for review.
10pm-11pm TV!What skills are important in your job?
I have to constantly work on my writing skills, spelling, grammar and eloquence with the written word (I am sure I have a ton of misspellings in here already oops!). I also have to love working with people, teens in trouble, angry parents, scared teachers…every kind of person. I also need to stay very up to date on the internet and current news for teens and parents because I need to be the first to talk about it.
Do you travel for work?
All the time! We are visiting 30 different countries in the next two years, its fun and business travel combined…the best!
What do you love about your job?
I love getting paid to work at home, read the news, write about current events and travel the world and meet people—all of my favorite things!
What don’t you like about your job?
I am not a huge fan of pitching myself, cold calling and cold pitch emailing is rough!
What inspires you?
Self-help books. Helping people realize they are really good at something, keeps me going.
Who was your biggest influence?
My dance teacher because she started her business and no one thought she could be successful at something so ‘creative.’
What was the best advice you ever received?
Dream big, work hard and you will get there.
What was the worst advice?
If you do not love it, it will not be successful. Wrong! I find sometimes the parts of your business you like least are successful for some reason, that’s why you must choose to do what you love because you might get stuck doing something you hate, but ‘is successful’ in a monetary sense, not an emotional one.
What advice do you have for teenage girls?
Do your research. If you think you want to be in a certain job, learn everything you can about it early. Make sure you really really like it, even the worst parts about it before you start working towards it.
Knowing what you know now, is there anything you would go back and do differently?
I think what has been most surprising is that kids have no fear. This is good because it means that kids are willing to try more things, be adventurous and entrepreneurial, but it is bad because they feel untouchable, like they will never get caught.. This is something I am talking to parents about a lot and it is something I wish I knew earlier—how to temper fearlessness with a level head.
What do you do in your spare time?
Reading, writing and spending time with friends.
How did you get to be where you are today?
I was reading a parenting book that my dad was reading when I was in High School. At the time, we didn't get along at all and I realized so much of the advice in the book was off base, in fact those were the reasons why I was annoyed with him most of the time. When I wrote a response to the book my dad said that he got to know me better than ever before. That is when I realized most parents are looking for advice from other parents, but instead they should be asking advice from the kids!
What motivated you to go into your current field?
I love talking to people, I love helping people be the best they can and I love the Internet. I created a job that combines all three!
What challenges have you overcome?
Everyone (still) says I am too young to write a book / too young to start a company / too young to be making money / too young for everything I do.